Creating an Ad for Natwest by Adam Jacobs

I was recently commissioned by Natwest and M&C Saatchi to create an advert to showcase the vibrancy and energy of the Natwest Winter Southbank Festival which runs along the length of the River Thames in London. 

Working closely with some of the creatives of M&C, I created a number of shots (shown below). These were then narrowed down by the agencies to the eventual image that was to be used in the commercial. The designers then added the appropriate copy and the final result is below. It is always rewarding to see your work displayed in print and to a wide audience whilst also being part of a large team to produce a piece of creative work. 

Some of the Original Images for Selection for the Final Advert

Adam Jacobs Photography_Royal Festival Hall London
Adam Jacobs Photography_Natwest Commercial London
Adam Jacobs Photography Landscape Photo London Commercial
Adam Jacobs Photography Natwest M&C Advert

The Final Advert